Competing in turbulent environments: Lessons from Formula One

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Competing in turbulent environments: Lessons from Formula One

Wednesday 5th February 2014 from 6PM t0 8PM

Cass Business School, 106 Bunhill Row, London EC1Y 8TZ, Room: LG001. Registration: 6.00-6.30PM

The event is free and open to the public. Please, register at the following link

What can managers and business students learn from a hyper-competitive environment such as Formula One?

Panel discussions

Leading academic and industry experts will discuss implications for managerial practice


James Allen, Financial Times and BBC F1 correspondent
Gary Anderson, BBC Formula 1 Technical Analyst, Former F1 designer and technical director
Dr Paolo Aversa (Chair), Marie Curie Research Fellow of Strategy, Cass Business School
Nick Fry, Former CEO Mercedes Grand Prix (F1)
Dr Amada Goodall, Senior Lecturer in Management, Cass Business School
Mark Jenkins, Professor of Business Strategy, School Of Management, Cranfield University
Joe Saward, F1 journalist and blogger


Formula 1 represents the cutting edge of the automotive industry, and its fast and fierce competitive environment is the perfect setting to derive managerial policies for other hyper-competitive industries. Accordingly, the event “Competing in turbulent environments: lessons from Formula One” aims at discussing and understanding how racing can provide timely lessons not only to people working in motorsport, but also to managers and business students engaged in other fields.

6.00pm – Registration / welcome coffee
6:35pm – Welcome speech by the Dean of Cass Business School in the auditorium
6.40pm – Introduction (chair) and panel discussion
7.20pm – Q&A from the audience
7.50pm-8.30pm – Networking Drinks

During the networking session:

– Racing Team (City University’s Formula Student Team) will display one of their racing cars at the entrance.
– Roger Valsler (Team Principal, City Racing) will let guests try City Racing’s motorsport simulator.

Suggested hashtag for the event #CassF1

Attendance is free.